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BRANDINA FROM 1965
Brandina The Original is the line of bags and accessories made in Italy and produced with the typical fabric of beach deck-chairs. It all began when Marco Morosini, designer and photographer, was working on a photographic book dedicated to the Adriatic Riviera, published in 2004 by Electa Mondadori. Morosini decided to create an original book cover by using the fabric that the traditional beach deck-chairs and loungers are made of. This is where he discovered the potential of this unique fabric.
Today, Brandina became popular as icon of seaside design. Brandina’s world contains more than 50 years of tradition and heritage. Brandina shows colors of the Italian beaches and the atmosphere that you can breath only there.
The story of the fabric used by Brandina The Original started at the beginning of the 60s when the Italian Riviera ourished: thanks to the economic boom, the Italians became tourists for the first time.The sun loungers had already all the characteristics to become the symbol of the Italian seaside structures: the first prototype of sun lounger was created in 1949.
Its distinctive features improved with the pass of the time, initially made of wood, was then made of iron and nally of aluminium. Brandina’s fabric does not include the cotton weft anymore. The Nylon (now used for the warp and weft) is a much more modern and resistant material: actually a sun lounger used on the beach lasts on average 20 years.
Brandina The Original values and exports the Italian seaside culture all over the world. Cheerfulness, positiveness, and pleasantness of the well-being are the main principles of Brandina philosophy which offers funny and high-quality products. All Brandina products are sold exclusively in the BB-Botteghe Brandina, shops designed by Marco Morosini and made up by master craftsmen, who create each detail with special care. Wearing a Brandina bag means living an idea, a story and a mind-style.
Happy journey into the new world!
THE FABRIC HISTORY
Today, Brandina became popular as icon of seaside design. Brandina’s world contains more than 50 years of tradition and heritage. Brandina shows colors of the Italian beaches and the atmosphere that you can breath only there. The story of the fabric used by Brandina The Original started at the beginning of the 60s when the Italian Riviera ourished: thanks to the economic boom, the Italians became tourists for the first time.
THE DESIGN OF THE FABRIC
Brandina’s bags are the final results of an intense creative process. The inspiration for each Brandina texture comes from a masterpiece. A painting or a photography function as the chromatic bases for the development of a new color. The picture is enlarged in order to be decomposed in pixels and then begins the real work of modification: the composition begins to take a new form. The color of one stripe is replaced by another tint, some stripes are enlarged, other are multiplied.
Sometimes we look for symmetry, sometimes not. The desk of the Brandina’s designers are submerged of tens reels composed by colorful threads.Desktop are canvas where we can paint, plastic threads are tempers. Thus, from impalpable pixels, we change the to concrete weaving. The tting between the weave and the warp must be perfect to ensure the best chromatic result.
Once the composition of the fabric is established, and the first sample is approved, the team begins to weave and imagine each bag of the Brandina catalog, dressed up with new colors!
The characteristics of the Brandina fabric are: high resistance to rubbing, breacking, strength, resistance to weather conditions and the ultraviolet rays.. Its weave with colored stripes is realized with an indestructible material, that do not fade if exposed to the sun. The fabric withstands usury and bad weather.
Weight tolerance warp:
Weight tolerance weave:
The Brandina’s fabrics are tested by the CATAS* and most of them have received the OEKO TEX©** certifcation.
it is an important entity that operates in the sector of the certi cation of products that, accoding to offcial regulation and recognized standards, simulates strain conditions on the materials and the nal products, and then it issues certi cation recognized worldwide.
it is an international association, which with tests done on every type of fabrics, in accordance with the OEKO TEX© Standard 100, certi es the absence of noxious substances inside the soft goods.
MADE IN ITALY:
Brandina is an Italian brand based in Pesaro at B.O.A.T, Brandina Office and think. The entire production cycle starts from here, involving design, research, fabric, cutting and reserving the only façon to some laboratories in Rimini.
Every single creation is produced by hand with all the love we dedicate to Brandina's growth and to our customers' satisfaction.
MADE IN THE REST OF THE WORLD:
some products, such as metal packaging, tnt bags, zip pullers, some cell phone covers, some beach apparel, some beach towels, some canvas bags, clocks, and others, are made by foreign suppliers that have a know-how, quality standards and prices suitable for this type of products. These articles are about 5% of the entire production.